What Just Changed With Google AI Overviews, and Why Solid SEO Still Wins
If it feels like Google’s AI search features have been shifting every few weeks lately, that’s because they have. Between mid-May and early June, Google made three separate changes to how AI Overviews and AI Mode work: one expands who gets visibility, one gives site owners new ways to measure that visibility, and one tightens […]
AEO, GEO, and AIO Are Buzzwords. Here’s What Google Actually Says Matters.
Over the past two years, a small industry has formed around the idea that ranking in AI search results requires an entirely new playbook. New acronyms followed: AIO (AI optimization), AEO (answer engine optimization), and GEO (generative engine optimization). Agencies began selling them as standalone services, distinct from traditional SEO, complete with their own audits, […]
